Very informative. I am wondering, as a follow up to this, where the creative inspiration comes from? For example, does Gaga have a team of artists/designers who create a concept, like a storyboard, and then Billy B or others execute it? Or, does she simply go to the artist such as Billy and say, create a look? I guess I am wondering if this is the result of a large creative team, like we see in video game design, or whether it is Gaga's imagination that creates the look. I think this could be a thought provoking discussion of how to really break through to create new makeup art. Any insights?